Media & Marketing Consultants
Finding You The Smartest Advertising To Grow Your Business
Tired of hundreds of sales calls from random reps around town? Let someone who knows the drill take it off your plate. We find the smartest advertising for your business and negotiate a custom plan that fits.
- 27+ Years in Media
- TV · Radio · CTV · Digital
- We Negotiate For You
- Built For Best ROAS
Experience
Meet James DePaul
I've been helping local businesses succeed with TV and digital media campaigns for over 27 years, handling tons of major brands and getting the best possible Return on Ad Spend (ROAS) with paid media.
I can help you negotiate the best deal possible so you can keep doing what you do best: running your business.
Now It's Time For Me To Work For You.
- One expert instead of dozens of sales reps
- Custom plans negotiated around your budget
- Broadcast, streaming and digital under one roof
- Decisions driven by data and ROAS, not hype
How It Works
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01
Audit
We analyze the deals you already have in place: rates, placements, creative and results.
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02
Strategy
We find the smartest mix of TV, radio, connected TV and digital for your goals and budget.
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03
Negotiate & Launch
We negotiate a custom plan, launch it, and keep optimizing for the best possible ROAS.
The Smartest Way To Use
Every Ad Platform
Get A Custom Plan
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Meta Ads
Facebook and Instagram campaigns built around precise audiences and measurable return.
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Google Ads
Search, YouTube and Performance Max campaigns that reach customers when they're ready to buy.
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Connected TV
Run your commercials on streaming apps and smart TVs with household-level targeting.
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Digital Advertising
Programmatic display, streaming audio and online video that follow your best prospects.
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Broadcast TV & Radio
Decades of local broadcast buying: the right stations, dayparts and rates for your market.
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Data-Driven B2B Marketing
Reach decision-makers by industry, company size and job title with account-based targeting.
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Web Design
Fast, modern websites built to turn ad traffic into calls, leads and sales.
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Graphic Design
Ads, social graphics, print and brand assets that look sharp on every platform.
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Video Production
Commercials and social video, scripted, shot and edited for TV, CTV and digital.
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Press Releases
Newsworthy releases written and distributed to put your business in front of the media.
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Public Relations
Build credibility and awareness with earned media and a clear reputation strategy.
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Ad Consulting
We analyze your current deals in place and show you where you're overpaying or underperforming.
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Creative Consulting
Make sure your creative is on point before you spend a dollar running it.
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Expense Management
Business consulting that finds hidden savings across your recurring expenses.
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Payment Processing
Review your merchant fees and find a better rate for card processing.
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Utility Expenses
Audit your utility bills and contracts to lower your monthly overhead.
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Short-Term Rental Consulting
Strategy for hosts and investors: pricing, positioning and guest experience.
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Airbnb Listing Optimization
Photos, titles and descriptions that rank higher in search and book more nights.
Visit AirbnbListingService.com (opens in a new tab)
Integrated Media Solutions
Find Out What Your Advertising Is Really Doing For You
- A free review of the ad deals you have in place now
- Straight answers on rates, reach and ROAS
- A custom plan across broadcast, streaming and digital
[01] What Clients Say
James helped me start using Google and Facebook ads more efficiently and even helped me build my website!
[02] By The Numbers
- 27+Years in TV & Digital Media
- 500+Campaigns Managed
- 200+Businesses Served
- 89%Returning Clients
[03] Our Promise
We will find the smartest advertising for your business and negotiate a custom plan built around it.
Frequently Asked Questions
What does a media consultant actually do?
Instead of fielding pitches from every TV, radio and digital rep in town, you get one experienced advocate. We review your options, recommend the smartest mix, and negotiate the deals for you.
What's included in the free ad audit?
We look at the advertising you're running now (contracts, rates, placements and creative) and show you what's working, what isn't, and where you could get more for your budget.
Which platforms do you work with?
Broadcast TV and radio, connected TV, Meta (Facebook and Instagram), Google Ads, programmatic digital and data-driven B2B channels. We also handle web design, graphic design, video production and PR.
Do you work with small, local businesses?
Yes. Helping local businesses succeed has been the focus for over 27 years, alongside work with major brands.
How do you measure results?
Return on Ad Spend (ROAS) and real business outcomes such as calls, leads, bookings and sales. Every recommendation is data-driven.
Can you help with costs outside of advertising?
Yes. Our business consulting covers expense management, payment processing fees and utility expenses to help lower your overhead.
Do you help Airbnb and short-term rental hosts?
We offer short-term rental consulting and Airbnb listing optimization. Visit AirbnbListingService.com to learn more.
How much does it cost?
Every plan is custom. Start with a free ad audit and we'll recommend options that fit your goals and budget.
Ready For A Brighter Idea?
Stop fielding sales calls and start getting results. Let's find the smartest advertising for your business, and negotiate the deal for you.
Let's Talk
Get Your Free Ad Audit
Tell us a little about your business and what you're running now. We'll get back to you with next steps.
- smartestadvertising@gmail.com
- 617-823-3955
- Boston, MA and Nationwide
